BETSAFE-LKL x CRYPLECT PARTNERSHIP
Announcement
31.08.22
BETSAFE-LKL PARTNERS UP WITH AN ESTONIAN START-UP CRYPLECT
CRYPLECT FOR THE FANTASY LEAGUE
Betsafe-LKL celebrates its 30th anniversary with the upcoming season. In order to commemorate the anniversary as well as offer a unique and engaging fan experience, Betsafe-LKL has partnered up with Cryplect — a start-up from Estonia that provides a fantasy league in a new way.
Vilnius, 24.08.22
For the upcoming season starting in September, Betsafe-LKL has partnered up with Cryplect. The company develops digital cards of every Betsafe-LKL player and provides a fantasy league called CryplectPlay. Their solution is a bit different than ordinary fantasy leagues because Cryplect provides unique moments from the games as collectible assets that the fans can collect, trade, and play with.
Cryplect’s co-founder and CPO Martin Lond said about the partnership: “We are delighted that Betsafe-LKL has trusted its fantasy and digital collectibles in Cryplect’s hands. Definitely, it will be a great journey together! Cryplect is working hard to offer Lithuanian basketball fans an additional fan experience. This cooperation differentiates Betsafe-LKL from other basketball leagues with expanded fan experience and puts Lithuania even harder on the world basketball map.”
Betsafe-LKL COO Justinas Liaudinskas: “We are extremely excited about our partnership and the project we are mutually working on. The fact that Betsafe-LKL will eventually have a Fantasy-basketball solution is fantastic news for our fans. 30th season of Betsafe-LKL is going to be super competitive and our, together with Cryplect, Fantasy game will make this season even more memorable and engaging.”
About Cryplect
Cryplect is an Estonian start-up that develops fan engagement solutions for the sports industry. The company has had a successful season with the Paf Estonian-Latvian league and now starts with the Lithuanian basketball league Betsafe-LKL. They offer digital collectibles for fans in order to engage with sports clubs and athletes as well as utilities for the collectibles by offering a fantasy league platform.
About Betsafe-LKL
Betsafe-LKL is the top-tier Men Basketball League in Lithuania. Betsafe-LKL consists of 12 basketball clubs and it is one of the strongest basketball leagues in Europe. The history of the league began on April 22, 1993, when the Lithuanian Basketball Association was established, the first professional sports organization in the country. The Association soon transformed into the Lithuanian Basketball League that we know today.
Media Contact:
Vaidas Leliuga (LIT) / Samuel Vard (EST/ENG)
Public relations manager / Chief Marketing Officer
press@lkl.lt / samuel@cryplect.com
+370 686 96 628 / +372 58173593
